Whole Foods Market Tamarac

Environmental Graphics, Interior Architecture, Wayfinding

Situated at the southern end of Denver, the Hampden South neighborhood was expanded in the 1970’s for the city, but prior was primarily agricultural with orchards and farms dotting the landscape. The design direction for the store renovation was based on the area’s heritage - we used floral, organic patterns and eclectic materials to reflect this architecture.

Originally a homestead of dairy farmers and fruit groves, the region’s agriculture was thriving until the flood of 1933. As an homage to the agricultural foundations of Hampden South, weathered materials and repurposed farm tools have been used in a modern way to reflect a bright, cheerful farmhouse aesthetic. Included in this influence are clean palette wood designs and rough, antique objects.

with Arthouse Design