Senior Moments
Branding Suite: Visioning, Identity, Branding, Logo, Packaging, Collateral, Website, Booth Design and Environmental Graphics
Senior Moments is a cannabis brand I designed to help the client redefine aging by celebrating wellness, joy, and community in our golden years. The project was inspired by the idea that growing older doesn’t have to be mundane—it can be vibrant, engaging, and filled with new possibilities. My approach to developing this brand was rooted in creating a safe, effective, and approachable cannabis experience tailored specifically to individuals over 55. The goal was to craft a brand identity that blends lighthearted humor with deep respect for its audience, offering products that prioritize health, wellness, and enjoyment. The design strategy for Senior Moments focused on creating a playful yet sophisticated identity that reflects the brand’s core values: fun, holistic wellness, and simplicity. The tone of voice is reinforced through the visual language, product packaging, and marketing materials, ensuring the brand feels approachable and trustworthy.
Senior Moments delivers high-quality cannabis products designed to enhance the lives of its customers. The brand centers on offering solutions for common challenges like chronic pain, sleep issues, and anxiety while also providing an alternative to traditional prescription medications. Every product is thoughtfully curated to be straightforward, easy to use, and aligned with the needs and preferences of its demographic.
Senior Moments stands out by addressing a specific and underserved market : seniors exploring cannabis for the first time or seeking reliable, natural alternatives to prescription drugs. The product line includes non-smoking options and micro-dosing solutions, ensuring accessibility and ease of use.
I also worked to highlight the brand’s commitment to quality and safety. All products are seed-to-sale, with rigorous quality control processes and partnerships with local farms that align with cGMP-certified standards. Kosher CBD options further reflect the inclusivity and care behind the brand.
The tone of the brand is lighthearted and humorous, yet grounded in respect and authenticity. The visual identity reflects this balance with clean, legible designs and playful elements that bring a sense of joy and ease. By integrating these elements, I created a brand that resonates deeply with its audience, standing out in the cannabis market as approachable and innovative.
In designing this brand, I aimed to break down stigmas surrounding cannabis use for older generations. Senior Moments is not just a cannabis brand—it’s a movement to empower and honor seniors, encouraging them to embrace wellness and fun in equal measure. Key differentiators include:
A Fun, Holistic Approach: The brand is approachable and emphasizes natural remedies for pain, anxiety, and wellness.
Simplicity and Accessibility: Clear, easy-to-understand product design and messaging make cannabis less intimidating for new users.
Respect for the Audience: The design respects the life experiences and preferences of its demographic, emphasizing empowerment and dignity.
Variety of Delivery Methods: Non-smoking and micro-dosing options cater to individual needs, ensuring everyone can find a product that works for them.
Designing Senior Moments was an opportunity to merge creativity, empathy, and strategic thinking. This project challenged me to address the unique needs of an often-overlooked demographic while creating a brand that is as impactful as it is enjoyable. Senior Moments embodies my commitment to designing with purpose and using creative solutions to elevate people’s lives.