marQaha
Multiple Branding Suites
Over the course of a decade, I had the opportunity to work with marQaha, a pioneering and award-winning cannabis brand founded in Colorado in 2010. Known for their dedication to producing clean, high-quality infused cannabis products, marQaha’s mission to source locally, use all-natural and organic ingredients, and celebrate the full potential of the plant resonates deeply with my own values as a designer. Their innovative approach to harnessing the entire cannabis plant to create products that work in harmony with natural ingredients is both inspiring and aligned with my commitment to thoughtful and sustainable design.
I developed multiple branding suites for marQaha across five state markets, adapting and refining their brand identity to ensure consistency while meeting diverse regulatory and market requirements. My work encompassed branding and identity development, packaging and labeling design for an array of products—including beverages, tinctures, capsules, and topicals—marketing collateral, custom pieces, educational materials, infographics, environmental graphics, and comprehensive branding guidelines. I also managed the intricate process of print production to uphold the integrity of their brand.
The essence of marQaha’s brand vision—natural, fresh, trusted, vibrant, and audacious—guided the design approach. Bright colors and bold, accessible graphics created a sense of clarity and appeal across diverse consumer demographics. Over the years, the design language evolved, becoming increasingly streamlined to maintain simplicity while emphasizing the brand’s focus on education, transparency, and quality.
A particularly rewarding challenge was representing marQaha’s proprietary processes and the nuanced effects of their cannabis types. This included visually articulating the synergy of plant-based components and the elevation of terpenes and other natural ingredients in a way that reinforced the company’s dedication to innovation and authenticity. Collaborating with a brand that values the interconnectedness of nature and the potential of thoughtful design to amplify its mission was an incredible experience.
