Love Oui’d
Branding Suite: Visioning, Identity, Branding, Logo, Packaging, Collateral, Website, Booth Design and Environmental Graphics
Love Oui’d is a women-centered cannabis brand created by a passionate team of experts dedicated to crafting high-quality, safe, and consciously made cannabis products. Designed to elevate everyday experiences, the brand offers wellness-focused solutions with targeted dosing that seamlessly integrate into a healthy and empowered lifestyle.
Love Oui’d stands as a champion for women unapologetically embracing cannabis. Their mission is to establish New York’s most premium seed-to-sale cannabis brand, prioritizing superior quality and transparency at every step—from genetics to the final product. With holistic wellness at the core, their offerings cater to a range of skin types and needs, featuring anti-aging, anti-inflammatory properties, and an emphasis on longevity and quality of life.
Love Oui’d embodies a unique balance of accessible elegance and bold confidence, speaking directly to a sophisticated and inclusive audience. I took all of this into account when I designed their branding suite so as to celebrate women’s resilience, individuality, and untold histories while rejecting objectification and breaking societal barriers.
The brand’s tone is rooted in:
Humor and nostalgia
Political undertones with empowerment at its heart
Inclusivity for all skin tones and lifestyles
Elegance with a punk rock edge
Their products are unapologetically by women, for women—a celebration of freedom, strength, and self-expression.
The luxury product line spans cannabis-infused skincare and wellness products, designed for diverse skin types and needs. From anti-aging treatments to soothing anti-inflammatory solutions, every product reflects their commitment to enhancing quality of life through innovation and care.
Love Oui’d values self-care and empowerment, and is trying to create a community that celebrates living life unapologetically, with cannabis as a tool for connection, creativity, and wellness.
