W.K. Merriman, Inc. is a company in Pittsburgh, PA that specializes in wastewater treatment technology. The company was in need of a new brand identity, so we focused on the aspect of water to develop the new logo. Made up of H2O molecules, the drop symbolizes the company’s focus and technology. As W.K. Merriman has been around for many years, we thought it best to celebrate the typographic aspect of the logo with a serif font. Collateral has been developed with the new identity, like the hat designs shown here.